Privacy Policy

Last Updated: 1 January 2026

1. Introduction

cliff-trek ("we", "our", "us") is committed to protecting the privacy of individuals who visit our website and use our vehicle rental services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services.

By using our website or services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our services.

2. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide when making a reservation or enquiry, including:

• Full name and contact details (email address, postal address)
• Driver's licence information and identification documents
• Payment card details for security deposits and charges
• Vehicle preferences and rental history
• Corporate account information for business clients

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage patterns, including:

• IP address and browser type
• Operating system and device identifiers
• Pages visited and time spent on site
• Referring website addresses

3. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and managing vehicle reservations
• Verifying driver eligibility and identity
• Processing payments and managing security deposits
• Communicating about bookings, confirmations, and service updates
• Improving our website and service offerings
• Complying with legal obligations and resolving disputes
• Sending promotional communications (with your consent)

4. Information Sharing

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted partners who assist in operating our business (payment processors, insurance providers, roadside assistance)
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Safety and Security: To protect the rights, property, or safety of cliff-trek, our customers, or others

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure server infrastructure, and restricted access controls.

However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Rental records are typically retained for seven years in accordance with Australian financial record-keeping requirements.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal obligations)
• Opt out of marketing communications
• Lodge a complaint with the Office of the Australian Information Commissioner

8. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about our cookie practices, please refer to our Cookies Policy.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date. Continued use of our services after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

cliff-trek
45 St Georges Terrace
Perth WA 6000
Australia
Email: [email protected]